Insight: For the luxury driver, the most valuable feature isn't speed or tech – it's peace of mind and comfort.
Idea: Luxury starts with the journey. 453 miles of uninterrupted calm in one charge.
OOH ADS
Road signs
Pop-up road signs, featuring the Mercedes-Benz compass, guide drivers towards their nearest dealership, where they can discover and experience the all-new, all-electric Mercedes-Benz EQS.
EQS video for showrooms
Interactive showroom video for the Mercedes EQS, using the logo as a compass to show destinations reachable within a single 453-mile charge. Customers can click a button near to the EQS in the showroom to have the video play.
