Insight: Women are expected to perform consistently in sport, despite their bodies naturally fluctuating through their menstrual cycle. This affects energy, performance and confidence.
Idea: Adidas reimagines its three stripes to represent changing energy levels, proving that power isn't linear.
HERO FILM
A series of Adidas athletes speak openly about how their performance varies throughout their cycle, showing that while power isn’t constant, it is always present.
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Energy-based training classes
Adidas introduces training classes designed around changing energy levels, allowing women to train in line with their body, not against it.
