Insight: The mindful act of drinking a cup of tea has been hijacked by doom-scrolling. Instead of switching off, people scroll on – filling their tea break with negativity.
Idea: PG Tips seeks to re-centre tea drinking as a mindful activity – encouraging people to swap the scroll and sip mindfully.
OOH Ads
100 things for teatime book
Tagged Teabag TIPS
SOCIAL VIDEOS