Insight: No two pairs of Dr. Martens are the same. Every mark becomes a reflection of the wearer's unique life.
Idea: Make your own marks.
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INTERACTIVE DIGITAL BILLBOARDS
Digital billboards invite passers-by to scan a QR code and share their own Dr. Martens story. Each story leaves a mark, gradually transforming the on-screen boot into a one-of-a-kind piece shaped by real lives.
Footprints
